Blog Promotion Strategies

You wrote a blog post, now what? There are many ways you can go about promoting your blog posts, however they may not all be effective. Here are some key takeaways from the above infographic to keep in mind when it comes to wanting to increase your site traffic and viewers.

1) You Have To Focus On Content.
More then anything else, the quality of what you write is central to whether or not people will read your blog. As a result, there are a number of things you can do to ensure the quality and importance of what you write. The first thing you should do is to work towards being an expert in your given interest. Quote other experts, provide a helpful interpretation of your interest and even tell a story or two to make it personal. The more interaction between your information and those who read, the better your blog will do.

2) Imagery Is Key To Making Your Blog Complete.
Imagery is where a lot of people go wrong when creating their blogs. They either provide no images, or they provide an image that has little or nothing to do with the content they are writing about. The key to success is to add an image that directly relates to or even plays off the content of the post. Whether it is an informative image or a simple job on the content provided, these images will be the first thing people look at, drawing their eyes into the content and later the importance of your blog.

3) You Cannot Ignore Search Engine Optimization.
The best way to proactively market your blog is to focus on optimizing your keyword searches. Look through and find resources on what words are currently trending this year. Using that list and the topic you are writing about, switch up your word usage to more directly target the searches people will be doing.

4) Like All Things In Life, Success Involves Networking.
The success of your blog will come from networking with other sources. If the topic you are writing about is broad enough that there are a number of blogs already on the subject, then network with your competition. Create “Carousels” of questions and answers where every week you and your competition post their responses, with links to everyone else. Instead of seeing your competition as a zero sum game, think of it as a way to improve everyone’s recognition. In addition to reaching out to competitive blogs, consider expanding your social network across every social media platform out there. Share content from other people, get owed favors, and establish yourself in the broader community. Remember, no blog is an island onto itself.

Brandon Gaille is one of the nation's top experts on blogging. He built the monthly traffic to his marketing blog,, to over a million visitors in 15 months. He also runs an online course & podcast called "The Blog Millionaire."