Day 2 at #BWELA: Morning Sessions
Don’t forget, we’re tweeting from @blogcastfm, @capsun, and @skooloflife - so look there for the most timely updates.
Below is our recap of the first part of Day 2:
We got up early today, so we made the most of it by attending the networking breakfast. There, we met-up with Ali Luke and David Risley. We also met Caryn of The Midlife Guru and Doron of Best Saxophone Webite Ever.
For our first session of the day, we joined Chris Garret and Sonia Simone as they discussed, “What’s the Difference Between a Tribe and a Business?” Their advice included:
- Your tribe starts with you. Your passion and how you frame or interpret that passion will set your tribe apart.
- Don’t be afraid of who you are. Tell the truth.
- You are the leader. That means you’re the adult and should start acting like it. Set the rules that will support your tribe and ultimately your own goals.
- You can move from free to paid. You need to know what your tribe is willing to pay for. The business sweet spot is when what you’ve got is what people want or need and they want it more than they want their money.
Then it was off to the Expo Hall to spend some time in the Livefyre lounge, where Srini interviewed BlogcastFM alum Marcus Sheridan.
The keynote with Shani Higgins covering Technorati’s State of the Blogosphere had some dynamite info:
- In the latest report, 61% of bloggers are hobbyists, the rest are professionals. That means 13% part-time, 5% full-time, 8% corporate, 13% entrepreneurs breakdowns for professional bloggers.
- Repeating the enthusiasm of Guy Kawasaki and Chris Brogan, Google+ is making inroads as a social networking platform, being the #6 social media traffic driver, after StumbleUpon.
- Influencers are influencing influencers. 68% of bloggers look to other bloggers to influence their takes.
Also, if you’re at #BWELA in-person, what are you doing this evening? Come join us for happy hour with our new partner, Livefyre. And tomorrow, you can catch Srini’s BlogWorld Presentation, “How to Maximize Engagement with Your Audience” from 3:30 to 4:30 pm, in Room 502 A. It’s part of the Content Creation track.
See you later today for more coverage from BlogWorld LA 2011.
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