Day 2 at #BWELA: Afternoon Sessions
Don’t forget, we’re tweeting from @blogcastfm, @capsun, and @skooloflife - so look there for the most timely updates.
Below is our recap of Day 2 from our lunch on:
After the Technorati keynote, we checked out the Expo Hall where we saw WordPress and Blubrry, two of the services we use to bring you BlogcastFM. Srini did more interviews, including Chris Brogan who spoke on Google+ yesterday.
We had lunch with Janice Croze, Marcus Sheridan, and Anne-Sophie of a Mind Media (whom we discovered during our conversation was a friend of our prolific guest Farnoosh Brock).
After that, we headed to what was supposed to be 8 iPhone tools and tips session with Tom Martin. Instead, he surprised us with 28 iPhone tools! That’s too many to list, but here are some of his suggestions:
- For photos: Photogene, Camera+, TiltShiftGen, AutoStitch, and Big Eyes Camera.
- For video: iMovie, Vimeo, Flare. and iTimeLapse.
- Other apps: ipadio for podcasting live right from your iPhone and Dragon Dictation to be your secretary.
- Accessories: Brando Mini-Directional Mic about the size of a quarter, the iRig mic, and KV Connector to use a regular 3.5mm mic with your phone.
Jay Dolan, who takes a humorous approach to social media marketing, has more than a little to say about authenticity in social media:
- There’s a human element to social media, but we so often lose it. Especially when we communicate in text, a format that can be miscommunicated and reinterpreted.
- Using Snooki as an example, he said we are all characters or performers in some way. Some of us perform for greed (putting on a happy face at work), love, or entertainment (at it’s worst, these are the mean people who are only happy if others are miserable).
In the Wearing Different Hats in Social Media session with Liz Phillips and Natalie Wardel, they focused on authenticity:
- People don’t want to feel like they’re communicating with the corporate account, they want to feel like they’re talking to a real person on the other end.
- Find a job that you’re passionate about so that you can get excited about what you’re doing on behalf of clients.
- One of the most common mistakes, even for a brand, is too much self-promotion. Don’t forget how much of a turn-off that is.
Coming up tomorrow, you can catch Srini’s BlogWorld Presentation, “How to Maximize Engagement with Your Audience” from 3:30 to 4:30 pm, in Room 502 A. It’s part of the Content Creation track.
We’re ending our coverage a little early to attend the happy hour with our new partner, Livefyre. See you tomorrow for more coverage from BlogWorld LA 2011.
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