Day 1 at #BWELA: Morning Sessions and Keynotes through Lunch
Well, we’re finally getting around to posting our first “liveblog” from BlogWorld LA. Anyone who has attended a conference knows how hectic it can be. We’ve been tweeting from @blogcastfm, @capsun, and @skooloflife for the most timely updates.
Below is our recap so far:
The morning started off with a kick-ass session of Guy Kawasaki and Chris Brogan talking about Google+ and its uses for business. Here are some of the gems they shared:
- You need to make relationships before you think about making sales, whether on Google+ or any other social media service. (Chris)
- You will find people very passionate about an infinite number of interests on Google+. (Guy)
- Third-party services are great for Google+ and social media in general. Remember that a service or platform knows how to market the platform, but not necessarily how to market using that platform. (Guy)
At some point, Srini even bumped into Cali Lewis of GeekBeat.tv, where he was able to share information about how BlogcastFM helps bloggers promote their blogs and take them to the next level.
After that, it was onto an awesome keynote by Peter Shankman, who shared his thoughts on surviing in the new world. His advice is beneficial in social media and everyday life.
- You don’t control the direction of your company. It is controlled by your customers. If you don’t listen to your customers, you’ll be out of business. The only way you’ll find out which way to go is by listening to your audience. True in life, business.
- Be transparent. Your audience will love you more.
- Be relevant. The only when you’ll get in touch with your audience is if you’re relevant.
- Break out of your comfort zone. If you want something you’ve never had before, you’ll have to do something you’ve never done before.
- Third-party services are great for Google+ and social media in general. Remember that a service or platform knows how to market the platform, but not necessarily how to market using that platform. (Guy)
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