Stephanie was a longtime BlogcastFM listener whom I didn’t know. When she released her Going Pro magazine and I started digging through it for potential guests, she connected with me on twitter. After talking to her for a few weeks, I realized she has a wealth of branding and marketing knowledge. So, I knew she’d be a fantastic guest. Don’t forget to share this episode on twitter with the hashtag #OWIB.
Here are some of the highlights from our chat:
- How Stephanie’s Background In Non-Profits Influenced Her Current Work
- The Big Mistakes that Solopreneurs Make in Running Their Businesses
- Why You Have to Act as the CEO of Your Own Company
- Key Insights on How to Execute Collaborative Projects
- The Importance of Identifying Objectives In Your Projects
- Why There Have Been Multiple Iterations of Stephanie’s Business
- Some Tactical Tips on Getting Clarity on Your Brand Message
- Deciding How You Want to Show Up in the World
- Knowing the Difference Between Your Audience and Your Peers
- The Importance of Determining How Much Money You Need to Make
- Creating a System that Enables You to Sustain Your Revenue
- Proactive Measures that Increase the Likelihood of Selling a Product
Some Tweetable Insights and Quotes Include:
- If you don’t have clarity on where you want to go, you’re just going to meander (Click to Tweet)
- Why spend time in business doing things that are sucking the lifeblood out of you? (Click to Tweet)
- Focus on your inherent strengths and you’ll do way better in business (Click to Tweet)
- Business is 90% mindset in many ways (Click to Tweet)
- If you’re not willing to promote your business and let people know what you have, you have a hobby (Click to Tweet)
Stephanie Pollock is a business activator and leadership coach for women entrepreneurs who want to GO PRO. She’s a doting mom, Food Network junkie, and Starbucks addict. You can follow her on twitter @Steph_Pollock.
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Podcast: Download (Duration: 58:56 — 80.9MB)
Great interview Srini and Stephanie. I had an aha/uh-oh moment when you guys started talking about a hobby vs. a business. My fear is that I want a business but fear I will only have a hobby because I haven’t been able to narrow my focus/find my niche. I’ve built and sold an offline multi- seven figure business and desire the similar results online, but can’t seem to find my way. The show has been well received, i’ve been told by almost every guest that i’m really good at conversation and interviewing, but….where will I take it. Thanks for great conversation that has my mind spinning
@Shelia Thank Sheila. Stephanie was full of wisdom wasn’t she. I actually sat down and took notes on this one and was amazed at how much tactical advice was in it. Got the wheels turning in my head.
Nice interview, Srini and I really like the way she approaches this. Great tips and actionable advice, as usual. Keep it up!
@Craig McBreen Thanks my friend. Glad to hear it. At some point we might need to get our listener to share the most actionable tips they’ve learned from our show.
@skooloflife Great idea. Content keeps getting better too!
It’s no secret I’m a big fan of Stephanie and devour every bit of advice she offers up. Really loved hearing more about her start and story. I’ve invested in her programs on more than one occasion and really love the direct advice and heart she brings to the sessions. Now it’s super clear: she’s here to champion for all of us who can’t see our greatness…yet! Love that. @Steph_Pollock
It’s no secret I’m a big fan of Stephanie and devour every bit of advice she offers up. Really enjoyed hearing more about her start and story. I’ve invested in her programs on more than one occasion and love the direct advice and heart she brings to the sessions. Now it’s super clear: she’s here to champion for all of us who can’t see our greatness…yet!
@Nikki Jackson She’s awesome. I loved that she holds us to a higher standard in terms of what we’re all capable of.
Great ideas on being serious about business. Thank you, Stephanie and Srini for creating this. Finding the niche is one of the best time savers in Social Media. Thanx for the comments! – Terry