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Mark Schaefer on Aligning Business Goals with Your Blog, Embracing Experimentation, and Powerfully Presenting Opposing Viewpoints

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I came across Mark Schaefer after a comment he left on one of my posts on Twitip. Then I ran across him again on Mitch Joel’s podcast and again during a dinner conversation with another blogger. It was clear that Mark was up to something that we should be paying attention to. Mark packed so much into this conversation that we’re going to have to invite him back for a follow episode. Here are just a few of the highlights:

  • How his Blog Ended up on the Adage 100 in Less Than 9 months
  • Why SEO is an Overrated Blog Strategy (really thought provoking ideas here)
  • The Power of Intelligently Challenging Blogging Authorities
  • Why Mark Didn’t Blog Under any Set of Objectives
  • The Turning Point That Made Mark’s Blog Grow Like Wildfire
  • The Importance of Writing from Your Perspective
  • The Key to Aligning Your Business Goals to Your Blogging Efforts
  • Defining Factors of the 10 Best Corporate Blogs
  • Why Embracing Experimentation is at the Core of the Social Web
  • Some Amazing Stories of the Impact the Twitter Has Had On People’s Lives

Mark Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}. You can follow him on twitter @markwschaefer

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Podcast: Download (Duration: 50:52 — 46.6MB)

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Comments

  1. Christian says:
    February 3, 2011 at 7:58 am

    Mark has a fresh, informed and effective approach to business blogging. What a great asset to this industry. Thanks for the interview!

    Reply

Trackbacks

  1. Link Journeys for January 5, 2011: blog marketing, social media marketing, geo-social marketing links - Remarkablogger says:
    February 5, 2011 at 9:31 am

    [...] Mark Schaefer on Aligning Business Goals with Your Blog, Embracing Experimentation, and Powerfully P… – Super awesome podcast! Not only will you learn tons but if you’re not inspired about your blog after listening to this, check your pulse. This whole site is a must-subscribe. [...]

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  2. Q1 Review: New Chapters, Shifting Priorities and The Time For a Bigger Game | Riding the Waves of Personal Development says:
    April 4, 2011 at 3:02 am

    [...] at GROW:  After my interview with Mark Schaefer, I definitely got the sense that he was one of the BlogcastFM guests I had “clicked with.” To [...]

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  3. Mark Schaefer {grow} #FollowFriday | Solo Biz Coach says:
    June 3, 2011 at 8:32 am

    [...] 3.  Community – I love interacting with the community Mark has built around his site.  Here is how Mark built his community around his blog. Mark’s community rocks.  Here are some cool bloggers that are a part of Mark’s community – Gini Dietrich, Davina Brewer, Kaarina Dillabough, Mark Harai, Ingrid Abboud, and Srini Rao. [...]

    Reply

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