Mike Stelzner is no stranger to success in the world of social media. Social Media Examiner has grown to several hundred thousand subscribers in just less than two years. Today, it’s a go-to resource for many people who are looking for killer content on social media marketing.
Here are some highlights from our most recent chat:
- Why Mike Positioned SocialMediaExaminer as a Magazine Instead of a Blog
- How to Build Authority in a Specific Subject Area
- Connecting Your Skills to Many Different Areas
- The Role that Design Played In the Success of Social Media Examiner
- Lessons from His Other Businesses that Mike Leveraged
- The Power of Having a Well Rounded Skill Set
- How to Discover Inspiration for Content In Your Everyday Life
- The Keys to Leveraging Your Network to Grow Your Blog
- The Secret Sauce that Catapulted Mike’s Growth
- An In-Depth Look at How Mike Puts Events Together
- How Mike Grew His Email List to 170,000 Subscribers
- The Writing Process and Marketing Plan for Mike’s Book
Tweetable Insights Include:
- If you’re not willing to experiment, you’ll never grow (Click to Tweet)
- Be strategic, don’t just create great content (Click to Tweet)
Michael Stelzner is the founder of SocialMediaExaminer.com, author of the books Launch: How to Quickly Propel Your Business Beyond the Competitionand Writing White Papers: How to Capture Readers and Keep Them Engaged, the popular Social Media Marketing Industry Report, and the man behind large summits, such as the Social Media Success Summit. You can follow him on twitter @Mike_Stelzner.
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Podcast: Download (Duration: 1:06:01 — 90.7MB)
Srini – Thanks so much for the great interview!
Great interview @Michael Stelzner !
@AndreaSodergrenVahl @Michael Stelzner Thanks so much. Mike you were excellent. Lots of tactical gems in this.
I’m now convinced I need to do interviews for my home renovating blog…..I just have to get over how much I hate the sound of my own voice! Hehe. Seriously though, Srini if you have a book or a course on how to do podcasts step by step, please let me know. @Michael Stelzner @skooloflife
@squeezeddaily @Michael Stelzner Hey Sarah, We’ll look into it. But what I would recommend is taking a look at our resources page and picking up DAvid Siteman Garland’s Create awesome interviews course.
Amazing insights on risk taking, content creation, marketing strategy, @skooloflife + @Michael Stelzner. Seriously considering doing podcasts now, besides videos.
Fascinating! I asked Mike recently about his site’s artwork because it stands out and looks great. It gives the site a lot of personality.
What I found fascinating is the story of how it made a huge impact on day 3!
“Mr. President, this isn’t just some guy with a 3 day old blog…it’s Mike Stelzner from Social Media Examiner!” hahaha, funny and inspiring at the same time.
Great job with this site and podcasts Srini. You have an excellent radio voice and ask thoughtful questions. I especially liked this one, Seth Godin, and Chris Guillebeau.