A few weeks ago, Carmine Gallo contacted me on twitter and I said, “I know you. I’ve picked up your books in the bookstore.” After doing some digging on his background, I knew that he would be a really interesting guest to have on BlogcastFM.

Here are some highlights from our chat:

• Carmine’s Early Background as a Journalist at CNN 
• Lessons from Journalism Applied to Business Communication
• Mainstream Media Insights That Are Relevant to Your Business
• Why Storytelling is Fundamental to Your Business Skills
• The Downfall of Many Business Books
• The Role that Identity Plays in Your Content
• How to Find Hooks In the Work That You Do
• Writing for Forbes and Other Media Outlets
• Learning to Make the Distinction Between Experience and Accomplishment
• A Difference Between Average and Exceptional Content Creators
• When Passion, Skill, and Opportunity Connect
• Why You Need to Have Multiple Streams of Income
• Walking Away from a 6-Figure Salary

Tweetable Insights Include:

• There is a story everywhere but you get away from yourself (Click to Tweet)
• It’s very hard to predict what goes viral and what does’t (Click to Tweet)
• I think great content creators want to continue to learn (Click to Tweet)
• If you’re not passionate you’re not going to look for opportunities to learn more (Click to Tweet)
• The most successful people are the ones who’ve done what they do even if they don’t get paid to do it (Click to Tweet)

Carmine Gallo is the Communications Coach for the World’s Most Admired Brands. He is author of  The Power of Foursquare (new) and The Presentation Secrets of Steve Jobs. You can follow him on twitter @carminegallo.

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Podcast: Download (Duration: 1:05:10 — 89.5MB)