We can’t predict how anything will really turn out. I have no idea if you’ll even agree with what I have to say every single time I put my words on the screen and push publish. No point counting Facebook likes, tweets, and every other meaningless metric, when the only thing that really matters is impact.
- You don’t need permission to make an impact.
- You don’t need that many resources to make an impact
- You just need the courage to share something that matters to you with the world
That’s available to all of us today. That’s one of the best ways to use all the technology at your disposal.
Was somebody touched? Were they moved? Did you make a difference? All it takes is one person to be changed by your words. You’ve done your work. You’ve done something that matters. If that person is truly touched, they’ll do the other part for you. They’ll pass it on. My friend Jaimal Yogis has learned this with the launch of his recent book. It’s hit shelves, and it’s selling but here’s how it really spreads.
“I just finished The Fear Project (loved, loved, loved it! recommending it to every person I know) and found this as a result. ” – A reader
A friend tells a friend and so on. You can’t buy that kind of marketing. The best book marketing strategist in the world can’t create that. I had nothing to do with that. I was just a vehicle to share a message. But Jaimal did the one thing that really matters. He wrote an amazing book that made a difference. Create something that people connect with.